About Madeleine

391199_10151129824127848_197565166_nThe child of a Social Worker and a Judge, I like to say that I come by my passion for social justice honestly! Following a rebellious teenage phase, I am glad to report that my non-conformist tendencies eventually matured into more constructive ways to make a difference.

I found my calling as a social change leader as a university student when I realized that my English Literature 100-level survey course contained not one – not freaking ONE – woman writer, and went on to lead numerous feminist activist and anti-violence groups. I was ultimately recognized with the Agnes Bendickson Tricolour Award, my school’s highest non-academic distinction, upon graduation in 1989.

I founded my first company (and started making Lunapads!) in 1993 at the age of 25, and wrote the first business plan for Lunapads as a student at the British Columbia Institute of Technology (BCIT) in 1994.

From 1996 to 1998 I operated an artisanal fashion boutique, custom couture and garment manufacturing business while continuing to develop Lunapads sales across Canada as well as online (our first e-commerce website went live in 1998!) until – hail to the Goddess of Commerce and Mercy – I met Suzanne and became a respectable business person who actually had it together beyond the wild ideas, vision and whatnot. Tip for right-brained, “visionary”, creative types with entrepreneurial aspirations: go read Suzanne’s profile and the go find someone exactly like her (but not her!!).

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Beyond the dates and milestones, what inspires me the most is:

  • magic and mystery
  • independence, innovation and creativity
  • biomimicry, and what can be learned by connecting more deeply with nature
  • relationships (I am known among my friends as being an emotional version of Evil Knievel – !!!)

I also have a deep passion for mentorship, and have worked with dozens of early-stage entrepreneurs on my own as well as more formally via the Forum for Women Entrepreneurs and the Women’s Enterprise Society of BC.

Born and raised in Vancouver BC, I am a graduate of Queen’s University in Kingston Ontario, the British Columbia Institute of Technology (BCIT) and most recently – 2015 – of the THNK School of Creative Leadership.

In 2013, as a result of being asked to speak on the unlikely (for me, at least) topic of “Women Transforming Cities” as part of Pecha Kucha Night Vancouver, I remembered a childhood dream of being celebrated as I approached adolescence. A massive Judy Blume fan, I further recalled my sense of connection to her beloved character Margaret in Are you there, God? It’s me, Margaret, and the idea for G Day was born. We have since had multiple events across Canada.

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When I’m not at work, you can find me in my garden, seeing what wants to grow and looking for frogs and hummingbirds. I am beyond grateful to share my life with my husband Tim and daughter Gigi.

 

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